Sinyuan ZM: Embrace the Magnesium Era and Lead the Lightweight Die Casting Parts in Automotive Industry

Ningbo City is well-known in China as the home of businessmen. Due to its long-standing value, customs, and social atmosphere for business, local businessmen have had an entrepreneurial cognition and spirit of "dare to start from scratch" for thousands of years.

We interviewed Mr. Qiu Zhuoxiong, Chairman and CEO of Ningbo Sinyuan ZM Technology Co., Ltd. (Sinyuan ZM), during the YIZUMI 2023 Advanced Metal Forming Technology (AMFT) in Ningbo, China. Let's find out how he tackles business difficulties and challenges, and feel his sublime emotions and determination.

Mr. Qiu Zhuoxiong, Chairman and CEO of Sinyuan ZM, was being interviewed by YIZUMI

Many people in Ningbo are familiar with Sinyuan ZM. In the automotive lightweight industry, it shines like a star.

The letter "M" represents Mg, the company's major business. The letter "Z" appears not only in Mr. Qiu Zhuoxiong's name, but also as the first letter of the Chinese for Excellence, which is his biggest goal. He hoped that Sinyuan ZM could become an outstanding hidden champion in the field of magnesium alloy.

Sinyuan ZM, founded in 2003, was mainly engaged in the R&D, production and sales of automotive die-casting molds. Since 2006, it has extended its business to include downstream aluminum alloy die-casting. In 2009, it shifted its business to the production and R&D of magnesium alloy products.

In the past two decades, it has grown into a national high-tech enterprise specializing in development, design, and production of magnesium alloy and aluminum alloy die castings. Mr. Qiu Zhuoxiong stated that his business operations withstood numerous tough times by refusing to give up.

Quality used to distinguish one company apart from the rest, and now it determines whether a company can survive in the market. Mr. Qiu Zhuoxiong clearly recognizes that high-quality die castings require proper and well-performing equipment.

As a result, Sinyuan ZM has boosted its investment in equipment and purchased die-casting machines from YIZUMI many times. Sinyuan ZM signed a strategic cooperation agreement with YIZUMI in June at GIFA 2023 in Dusseldorf, Germany, to order a 3200T Mg-Thixomolding machine, which is also the largest tonnage in the world so far.

After signing a contract with YIZUMI for two Mg-Thixomolding machines UN650MGII and UN1500MGII in December 2021, the two companies have reached a deep cooperation again after only 18 months.

Mr. Qiu Zhuoxiong said of the operation with YIZUMI, "We have been working closely with YIZUMI for 17 years since 2006, from aluminum alloys to magnesium alloys, from small machines to heavy-duty machines, from cold chamber machines to Thixomolding machines, and now to the world's leading 3200T Thixomolding machine. I have seen YIZUMI's continuous commitment in technological development over the years, which coincides with our development philosophy. I believe that with our strengthened cooperation, we will be able to achieve more goals in the metal forming fields in the future."

In terms of the company's core strengths, he introduced, "We shifted our focus to the R&D and market expansion of magnesium alloy casting technology early on and have accumulated many technological capabilities in the development of magnesium alloy casting molds, die casting, post-processing, precision machining, and other processes throughout the entire business chain. We also have an integrated capacity for mold development and manufacturing, die casting, precision machining, surface treatment, and quality testing."

Furthermore, Sinyuan ZM has focused its strategic planning on the steady development of its main business and continues to improve its core competitiveness in R&D, innovation, lean manufacturing, market expansion, service capability, and team building to enhance its business performance.

Nowadays, the rise in new energy vehicles has stimulated the development of automotive lightweighting. How to maintain a company's core competitiveness in a changing environment and ensure the stability and ambition of core teams have become the challenges that managers must face.

As the company's senior executive, he offered unique insights into the future market prospects of the industry, "Automotive lightweighting is an inevitable trend in the industry's development. We are dedicated to providing downstream automakers with lightweight automotive structural components. In the course of exploring lightweight materials, we chose to switch from aluminum alloy die casting to magnesium alloy die casting. And now we have been a pioneer in the industry by utilizing magnesium and aluminum alloys as the "dual-drive" in the way to automotive lightweighting."

In the future lightweight competition, Sinyuan ZM will continue to orientate itself towards magnesium alloy lightweight applications, strive to integrate with the overall layout of the high-end magnesium alloy product processing industry, expand its magnesium alloy business applications through continuous product innovation, seek growth of its products, and seize the historical opportunity of the automotive industry's reform and upgrading to propel its further development.

Introduction of Sinyuan ZM

Ningbo Sinyuan ZM Technology Co., Ltd.

Sinyuan ZM

Located in Beilun, Ningbo City, the "hometown of die-casting molds in China", Sinyuan ZM specializes in the development, design and production of magnesium alloy and aluminum alloy die casting parts. It is dedicated to lightweight applications and the promotion of magnesium alloy die casting in structural components, interior parts and other automotive parts, such as lamp cooling frame, seat armrest skeleton, etc., providing more customers with higher-quality magnesium alloy die-casting solutions.