【Customer Story】Producing Nearly 10 Thousand Office Chairs Every Day, Sitzone : “Invisible Champion” in Domestic Sales Volume

Located in Shunde, Guangdong “the Chinese capital of furniture”, Foshan Sitzone Furniture CO., LTD (hereinafter referred to as Sitzone) is a large-scale modern office furniture group with R&D, production, sales, resource integration and service. Covering the fully industrial chain of office furniture, the Sizone group now owns six brands, including Sitzone, HUY, Goodtone, Youbaili, Enova and Zhejiang Zhushang, which produce 3.5 million office chairs annually, around 10 thousand on daily average. Sitzone Group has become the office furniture enterprise with largest domestic sales volume, an “invisible champion'’ in furniture industry.

Founded in 2008, with only 12 year experience, how the Sitzone became one of the leading furniture enterprise? Zhu Zhengchen, the chairman of Foshan UZUO Furniture Co., LTD, general manager of Foshan Sitzone Furniture CO., LTD said “ Although we entered the industry a little late, our investment in R&D, equipment goes ahead in industry with largest amount and rapidest growing speed.”

Sitzone’s large investment in production R&D is rare in the industry: over 25 million R&D investment every year; annually designs and develops more than 40 new products; over 30 series of design cooperation program at home and abroad…… So far, Sitzone Group has set up Sitzone Design Canter, Italian Design Center and cooperated with first-line design agency at home and abroad, such as in Chinese Taiwan, Germany, Korea, etc.

In the aspect of supporting and equipment investment, Sitzone is also leading in the industry. Installing hardware factory, sponge factory, injection molding factory, mold factory, paper box factory, testing room… in 10 years, Sitzone built up three production bases and over 20 supporting plants, realizing 80% self-supporting production, thus effectively controls the component quality.

With multiple cooperation and layout of fully industry chain, Sitzone is more competitive in the market, not only has flowing new products and inspiration, but also ensure the production quality. By now, Sitzone’s customers has more than 10000. This year, its agencies will be set up in Moscow and Bangalore, India in order to expand oversea marketing.

In order to improve quality control, Sitzone added mold division and injection molding division. With the increasing of transnational design cooperation, new molding could reach over 200 sets, therefore, Sitzone constantly purchased about 70 YIZUMI’s injection molding machines for self-production since 2015.

“We did some researches and found that YIZUMI, which is also located in Shunde, ranked top 3 among injection molding companies.” After further understanding about the company, Zhu Zhengchen chose to cooperate with YIZUMI.

Now, YIZUMI’s injection molding machines are allocated in three injection molding workshops, used for producing office chairs’ plastic parts, like handrails, back frame, chair legs and so on. “YIZUMI’s machines are performing very stable. With the increasing orders from Germany and Italy, the quality requirements for injection parts finish becomes higher and higher. So far, YIZUMI’s injection molding machines could satisfy the requirements well. Products have no parting line but nice finish.” Zhu Zhengchen said.

Name: Foshan Sitzone Furniture CO., LTD

Production Base: 220,000 square meters

Business: office chair, sofa, public seating

Injection Molding Machines: YIZUMI’s D1 Two-platen machines, A5, SM, SK and other series