Ouning: Make Solid Progress on the Innovative Strategy
Abstract:
Ouning is dedicated to providing families safer, healthier and more fashionable eco-friendly cooking products around the world. Its products have been popular with consumers and exported to America, Russia, Canada, and other overseas markets. Ouning also has become one of the large-scale manufacturing bases of electric pressure cookers, air fryers, and multi-functional cookers; with annual output value reaching CNY 1 billion and annual output capacity exceeding 3 million units.
Innovative R&D has improved the competitiveness of Ouning. Meanwhile, Ouning also pays more attention to customer experiences. In response to the increasing demand for customized and intelligent appliances, Ouning intensively researches customers’ living habits and demand changes and strives to bring more enjoyable life experiences for customers.
With shorter service life, small appliances upgrade and renew more rapidly compared with large appliances. Huang Zhenxiong, general manager of Ouning said: “If you want to show your advantages and become more competitive in this field, you need to master core technologies to improve the cost performance and quality of the products.”
A few years ago, electric pressure cookers and air fryers were in great demand in the North American market. How to combine two products’ functions has become one of the R&D directions of Ouning. Huang Zhenxiong introduced: “The technical difficulty is the design differences between pressure cooker and air fryer. Pressure cooker is required of good sealing structure and pressure bearing capacity, while air fryer is required of temperature balance inside cooking chamber with the help of air flow.” After many experiments, we finally broke through the technical bottleneck and successfully developed the multi-functional cooker with pressure cooking and hot air baking functions. It also offers more air volume, and is easy to store, clean and install.
The multi-functional pressure fryer newly developed by Ouning is a perfect combination of Chinese and Western kitchen styles. The product has functions of switching from pressure cooking to hot air baking, leading to a new trend on kitchen appliances and becoming a hot seller.
Over the years, Ouning adheres to technological innovation and professional quality. With cooperation between some capable industrial design companies and scientific research institutions, Ouning has obtained nearly 100 innovation patents that are considered quite creative around the world.
Under the pressure of rising materials costs, Ouning responded more quickly than other companies in the industry. It has eliminated a group of obsolete equipment and introduced into more than 80 sets of injection molding machines, some of them are YIZUMI injection molding machines. It is believed that the powerful performances of the new equipment can help increase enterprise benefits.
In the workshop of Ouning, about 30 units of YIZUMI injection molding machines are placed in line. And you can see the supporting robot is steadily picking a steamer cover to the conveyor belt while operators are deburring, inspecting and packaging.
Huang Zhenxiong introduced that, Ouning's products are mainly export-oriented, aiming to Canada, the United States, Japan and other regions. In addition to the existing offline outlets, the company has also established Amazon online store to promote sales.
For sure, successful product promotion is inseparable from the help of YIZUMI and other brands’ injection molding machines. “Overseas customers put a high value on punctuality. Delayed delivery will not only cause economic loss but also cause customer loss.” Huang Zhenxiong expressed, “It has been proved that YIZUMI injection molding machines are stable, convenient and efficient, and can shorten the cycle time. And when we meet problems, YIZUMI technical team will solve the problems as soon as possible after receiving a repair call to ensure no delay in production.”
Ouning insists on the people-oriented principle. Safety is always the first during production. Regarding environmental protection, Ouning always uses materials that meet national standards to ensure the quality requirements, so that consumers can use qualified products.
Huang Zhenxiong believes that innovation wins the future. Only innovation can help the enterprise rank top in the industry and create fist products. Boosting industry innovation doesn’t happen overnight. Only by continuous innovation and constantly surpassing ourselves can vitality flow through the industry. In the future, Ouning will continue to persist in innovation, provide customers with better products, and strengthen enterprise competitiveness.
