Amid the dual waves of “Digital Reshaping” and “Regional Restructuring” in global manufacturing, Chinese equipment enterprises are facing a historic opportunity to expand overseas. Leveraging its profound technological expertise in high-end manufacturing and strong industrial chain collaboration capability, YIZUMI is accelerating its global expansion in 2025.
As the company transforms from an equipment supplier to an industrial enabler, its breakthrough strategy becomes increasingly clear. The strategic insights of Mr. James Zhang, the Deputy Managing Director of YIZUMI, General Manager of the Injection Molding Machine Division and the International Business Division, reveal the company’s transformation path driven by “Cutting-edge Technology + Ecosystem Services,” injecting new momentum into YIZUMI’s globalization efforts.
Part 01
Technological Penetration
Barrier-Breaking from Platforms to Frontline
In global manufacturing, if competition relies only on low-price traditional products, Chinese manufacturing will stay passive. YIZUMI’s practice reveals a new path that breaks traditional thinking and achieves technological leadership.
YIZUMI’s global footprint includes 5 global innovation platforms, 12 technical service centers, and 7 Global production bases. This layout is not just a geographical expansion but a powerful representation of global resource integration and technology diffusion.
According to Mr. James Zhang, true discourse power lies not in platform quantity, but in industry pain point insight and penetration. This penetration capability is particularly crucial in high-end manufacturing sectors such as automotive, precision electronics, and medical industries.
In 2024, YIZUMI launched the 7K injection molding machine, breaking foreign brands' long-held monopoly in multi-color injection molding. Its highlights—multi-injection unit coordination and high-precision positioning—boost complex manufacturing quality and efficiency, marking a historic leap for Chinese injection molding machine tech from following to leading global trends. This shows YIZUMI's strong R&D, blending international concepts with local expertise, and underpins China's rise in the global high-end market.
YIZUMI UN2400D1M 7K Injection Molding Machine
In terms of investment in R&D, YIZUMI has significantly increased its R&D investment in new technologies and products, with an annual R&D expenditure exceeding 200 million CNY over the past three years—approximately 5% of its revenue. The heavy investment has yielded substantial results:
“The essence of technological penetration is building an ecosystem loop,” said Mr. James Zhang. By optimizing resource allocation and improving efficiency, YIZUMI has integrated R&D, manufacturing, market applications, and after-sales services into a cohesive system, enhancing operational efficiency and risk resilience.
Part 02
Ecosystem Delivery
From "Selling Equipment" to "Empowering Capabilities”
Between August 2022 and June 2024, YIZUMI underwent a profound transformation in Integrated Supply Chain (ISC) management. By recruiting a supply chain team led by a former HuaWei executive, YIZUMI leveraged their extensive industry experience and advanced management concepts to redesign its supply chain business and restructure its processes. The transformation focused on redefining business operations, restructuring workflows, and enhancing IT systems. These initiatives constituted the core framework of YIZUMI’s supply chain reform.
These efforts have delivered significant results in supply chain management: On-time delivery rate has increased by 18.5% while the order fulfillment cycle has been reduced by 10%. Moving forward, these changes will further enhance delivery efficiency, reduce order cycle times, and improve cost control.
In market expansion, YIZUMI has recognized that future competition will be centered around "delivery ecosystems.” Mr. Jame Zhang pointed out that YIZUMI must shift the delivery mode from "equipment" to "ecosystem", creating win-win opportunities with clients by providing comprehensive solutions.
The partnership with Leapmotor perfectly showcased the power of “ecosystem delivery mode”. YIZUMI provided Leapmotor with a fully automated bumper solution that integrates advanced injection molding technology with automated production lines. The comprehensive system includes injection molding machines, automatic mold change systems, robotic automation, MES data management, and AGV smart logistics, achieving end-to-end automation from raw materials to finished products. This solution not only significantly enhances production efficiency but also ensures exceptional product quality, with pass rate 99%.
YIZUMI’s experience demonstrates that future manufacturing competition will not be limited to individual companies but will extend to entire ecosystems. Today, YIZUMI is expanding its ecosystem collaboration across both the upstream and downstream sectors of the industrial chain. By fostering an industrial ecosystem, the company achieves resource sharing and complementary advantages. This open and collaborative mindset is laying a solid foundation for its long-term success in the “ecosystem delivery mode”.
Part 03
Global Coordination
Establishing a "Golden Triangle" across Europe, Asia, and the Americas
Amid the wave of global economic integration, YIZUMI is guided by the philosophy of “The World as the Market,” positioning the globe as a unified market system. The company is actively integrating resources and optimizing its global presence to meet the needs of customers in different regions.
Under the new development framework, YIZUMI accelerates global expansion, building production bases and partnerships. It leverages brand influence for a dual-driven approach in both Chinese and global markets.
The core of YIZUMI’s globalization strategy is the construction of a three-in-one global network encompassing R&D, manufacturing, and services. This framework ensures efficient resource allocation and coordinated operations. Currently, YIZUMI is strengthening its market footprint across Europe, Asia, and the Americas through a carefully designed "Golden Triangle" strategic framework.
In Europe, the Aachen R&D Center in Germany serves as the core of YIZUMI’s global innovation efforts, and is capable of rapidly commercializing R&D breakthroughs, thereby accelerating the response to global market demands. The Italian subsidiary acts as a technology hub, facilitating technological exchange. Additionally, planned subsidiaries in Türkiye and Hungary will focus on technical services, enhancing YIZUMI’s service capabilities and responsiveness in the European market.
YIZUMI Aachen R&D and Technical Center (Germany)
In Asia, YIZUMI’s localization strategy is yielding remarkable results. The establishment India Gujarat Factory enables localized production, allowing YIZUMI to respond rapidly to the needs of the local market and provide customized solutions. Meanwhile, plans to establish a subsidiary in Indonesia and upgrade the Vietnam subsidiary underscore YIZUMI’s precise understanding of characteristics of emerging market trends and the implementation of a localization strategy, further solidifying its foothold in the Southeast Asian market.
YIZUMI India Gujarat Factory
In the Americas, YIZUMI has established a marketing network anchored by its subsidiaries in the United States, Mexico, and Brazil. The company has built a comprehensive customer service framework integrating technical services, application technology development, and pre-sales technical support. By proactively addressing client needs across the region, YIZUMI collaborates with customers to co-create new value propositions and competitive differentiation.
YIZUMI's globalization strategy is a comprehensive international growth plan. By 2030, it aims for equal Chinese and global revenue, strengthening its global market position. Mr. James Zhang emphasized that this strategy focuses on enhancing product and service quality, expanding production capacity, and supporting global business growth and brand development through management and R&D.
* All data are derived from YIZUMI's factory experiments. Please refer to the customized equipment for product data.