A YIZUMI Journey of Brand Evolution and Innovation

As a global enterprise that has dabbled in various fields of molding equipment, YIZUMI is constantly sending out the voice of a Chinese company to the world on the new journey to the peak.

In 2022, YIZUMI upgraded its brand image and released a new logo with richer brand connotation. On the basis of inheriting the former elements, the new logo uses a flat design to illuminate YIZUMI's new concept of " Sustainable, innovative technology for humankind", conveying YIZUMI's determination to move towards internationalization!

On Upgrading of Brand Renewal and Internationalization of YIZUMI

Brand is no longer a commodity, but also a manifestation of innovation and vitality. It is a collection of creativity.

YIZUMI, the name implies a continuous and everlasting meaning like a spring. After 20 years of continuous development, YIZUMI has established subsidiaries in Germany, the United States, India, Vietnam, Brazil, and other countries, with businesses throughout the world. For moving forwards internationalization and creating the image of a global technological enterprise, YIZUMI actively embarks on a new brand image and better disseminates value to the global market.

The logo of YIZUMI has changed from a green based design to a dark gray design, which inherits the spirit of YIZUMI's quality and is endowed with a new connotation. The dark gray color with a sense of technology, internationalization, and high-end symbolizes that YIZUMI uses global innovation to open up a smart future and is committed to bringing better and more professional services to global customers. The "righted" LOGO is also more in line with the international tone, conveying the global strategy of YIZUMI in recent years. It is a signal to demonstrate the original intention of YIZUMI to pursue a goal of becoming a world-class molding equipment enterprise.

In 2022, after completing the brand upgrade, YIZUMI released a new corporate VI (Corporate Visual Identification System) to the public. It consists of standard colors of "Dark Grey, Green, and White". "Dark Grey" is the main color, while "Green" and "White" are sub color.

"Dark Grey" is a color between black and white, representing transformation based on inheritance and innovation based on stability. It delivers a calm, professional, and international visual perception.

“Green" is the color of plants, which has the meaning of life in Chinese culture. It symbolizes vitality and represents the harmony of nature. YIZUMI is committed to and indicates the flourishing development of the enterprise.

"White" comes from the color of jade, which represents noble morality and quality. Jade is also a symbol of good luck in traditional Chinese culture.

These three colors compose the brand color of YIZUMI's new image after the upgrade. In future, the brand color will be used with high recognition to spread the company's high-quality service concept to the world by YIZUMI.

Embraces all streams of global wisdom

In order to achieve a comprehensive brand upgrade, YIZUMI has found an international consulting company. Through in-depth observation over a year, it clarifies the brand story and future development direction of YIZUMI over the past 20 years.

2002-2008 Initial Period:

Based in Guangdong and sailed from Guangdong

2009-2014 Growth Period:

Diversified development and began layout overseas market

2016-2022 Rapid development period:

Connecting China and Europe for technological innovation

2022-2025 Take-off Period:

Global development for a new chapter

Looking back on the 20 years of development, YIZUMI has had a big step to embrace the advanced wisdom of the world, from a local brand into the forefront of global molding equipment companies. It uses innovative wisdom and high-quality resources to create a world-class brand.

Keeps making breakthroughs to achieve global win-win results

From based in Guangdong to a global enterprise, the secret of YIZUMI along the way is based on innovation. On the one hand, YIZUMI has continuously recruited talents from all over the world for increasing research and development and improving its independent innovation ability. By establishing Global Innovation Center and technical service centers around the world, YIZUMI achieves win-win cooperation across the industry.

On the other hand, YIZUMI is always customer-centric and pursues the needs of its customers as the mission. It is accelerating the process of globalization, integrating global high-quality resources to further improve product quality for providing higher standards, and higher quality products to customers. It also takes the initiative to explore and innovate, advancing boldly in the technical and market fields, and providing more diversified and comprehensive products to global customers through a cross category industrial layout.

Firmly follows the path of global development

After the upgrade of the brand image, the new cultural core and brand connotation of YIZUMI have been further refined. This makes us to see more clearly and go further on the road of future development. Next, YIZUMI will carry out the mission of "Global expertise - Solutions for the world ", adhere to the ideals of "Sustainable, innovative technology for humankind ", and move forward towards our vision of "To be a world-class molding equipment solution provider". YIZUMI takes “Think Tech Forward" as the new tagline. It is clear to place the goal of technological innovation, adhering to innovation driven enterprise development, and creating a global innovation platform. The brand new image will become more mature, powerful, and international.

From "We walk alongside to the world" to “Global expertise - Solutions for the world "; From “Technology connecting China and Europe" to "Think Tech Forward"; YIZUMI has always cherished the ideal of becoming a world-class enterprise. We look forward to serving global customers with more advanced solutions and better quality for making "YIZUMI Quality" stand among the world. Ultimately, customers around the world can enjoy higher cost performance products. This is the significance of YIZUMI brand upgrading.